Dr. Holloway is a medical sociologist with interdisciplinary training in health policy and political economy. Following her doctoral work in Sociology at York University, Dr. Holloway did two CIHR-funded postdoctoral fellowships at Dalhousie University and the University of Toronto. She is now a social scientist with the Canadian Blood Services’ Centre for Innovation, where her work is focused on understanding donor behaviours and motivations to effectively inform strategies and approaches to recruitment. Dr. Holloway uses qualitative research methodologies to understand how donor behavior is situated in political, social and economic contexts.